Saturday, November 18, 2017

Air Purifiers : The Need Of The Hour!

It is no surprise that the air we breathe these days is not very pure. There are a lot of pollutants found in the air that we breathe. Air pollution consists of gaseous, liquid, or solid substances that, when contained in sufficient concentration, for a sufficient time, and under certain conditions, tends to interfere with human comfort, health or welfare, and cause environmental damage. Air pollution causes acid rain, ozone depletion, photo chemical smog, and other such phenomena. Most of these pollutants have substances that can have severe health effects. 
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Hence, we take a lot of precautions when we are outdoors. We wear masks; cover our faces with cloth etc. But, what about our homes? Indoor pollution is a growing concern these days. The air inside our homes is 5 times more polluted than the air outdoors. When we talk about indoor pollution it is not only limited to our houses, but also to other indoor institutions like offices, gyms, restaurants, movie theatres, malls, play areas, etc. 
indoor air quality complaints and overcome by air purifier

As per a research conducted by WHO, it was found that 4.3 million people a year die from the exposure to indoor pollution. The reason being, pollutants can get trapped inside home and office buildings if there is lack of proper ventilation. Your indoor air quality is often unnoticed as people think pollution only occurs in the open areas. A lot of factors contribute to the air pollution in your home like asbestos, formaldehyde, inadequate ventilation, etc.

Hence, air purifiers are a need of the hour. Installing air purifiers has its own benefits. It is important to understand one aspect regarding air purifier in India. It is not just a luxury, but also a necessity. The levels of toxic impurities have increased to an alarming extent, especially in the northern parts of India. With no guaranteed solution in sight, it is important to keep the indoor air purified and make everyday living a lot easier. 
Image result for livpure air purifiers

  • · Air purifiers remove dust, smoke, dust mite allergen, pet dander, odors and out-gassing chemicals from the indoor air environment.
  • · They can destroy viruses, bacteria and mold spores in the air that cause allergies, asthma, COPD, and different immune dysfunctions.
  • · Tough, smelly, lingering odors can be removed by air purifier.
  • · Air purifier can also control the humidity, air movement and air temperature in our homes.

Hence, it is essential to install air purifiers to address air pollution in the right time frame before they create health issues in your family. Choosing air purifiers for home is a smart choice as it not only improves air quality, but also keeps your family members healthy!

Thursday, November 9, 2017

Julie and Julia : Movie Review

So, lately I have been on a movie binge. During the past few weeks, I watched a ton of movies, some good, some average, some terrible and some extra ordinary. During this movie mania, I dedicated one week to watch some of the classic and best works of one of my favorite actress and the goddess of Hollywood, Meryl Streep.

If I have to describe Meryl Streep in one word, I would say perfection. I realised that there is no such role that she cannot do justice too. But don't worry, I won't be rambling about her and her greatness in this post because she deserves a special blogpost to highlight all her achievements and her life. One of the first movies in my Meryl Streep movie marathon was Julie and Julia. 

What is it about?

This movie is based on two true stories, Julia Child and Julie Powell. Julia Child was a very well known American chef who brought French cuisine to the American public. Julie Powell is an American citizen who rose to fame because of her blog, "Julie/Julia Project," where she tried to replicate and share her experience about the recipes from Julia Child's book, Mastering the Art of French Cooking.

How was it?

The movie starts with Julia Child (Meryl Streep) moving to her new house in France along with her husband Paul Child (Stanley Tucci). On the other hand, we see Julie Powell (Amy Adams) movie into her new apartment in Queens with her husband Eric Powell (Chris Messina). Post may contain spoilers.

Throughout the movie, similarities between the lives of Julie Powell and Julia Child is highlighted. Struggling and feeling lost in their own lives and careers, they both find comfort in food that they cook. Julie Powell, feeling unaccomplished, decides to take on a project to find that missing link in her life. She decides to recreate 524 recipes from Julia Child's book within a year. While doing so, she shared her experience through her blog to the world. Initially, she didn't find anyone interested in what she did. But as time went by, more and more people discovered her blog and loved what she did.

Julia Child, on the other hand, found herself feeling very lonely in a new country. She tried various classes and hobbies to spend her time effectively but didn't find anything that interested her. With the support of her husband, Julia joined a cooking class and learned French cooking. She faced difficulties in terms of language differences but feel madly in love with whatever she cooked. She began to document her experiences using a typewriter. At a party, she met Louisette and Simone who shared her interests and encouraged her to join them in writing a french cookbook for Americans.

Through intertwined lives of both these characters, the movie highlights that with the right combination of passion, fearlessness and butter, anything is possible. Meryl Streeps potrayal of Julia Child is marvellous. She beautifully brings forth the humor, joy, and love Julia had for cooking and food. Amy Adams, on the other hand, wonderfully potrays the frustrations and struggles every woman goes through in a career she isn't fond off. 

This film is all the more remarkable in that it is so rare to see a film these days that just revels in joie-de-vivre. I haven't come across anything like this before. Apart from the brialliant script and storyline, the casting was spot on too. Stanley Tucci and Chris Messina did justice to their roles. 

Overall, I really enjoyed watching this movie and would surely watch it again if I get a chance to do so. Doesn't matter who you are or what profession you follow, this movie is surely going to inspire you to do what you love and love what you do.

Thursday, October 19, 2017

Here is everything you need to know about the Economic Environment Of Business

Business and economy cannot exist separately because economy determines the way businesses exist and develop. Economic business environment (environmental economics) is the number of environmental factors both internal and external that include economic sphere and planning, industry, agriculture, human resource, national income, etc. The economy is the wider notion and we should clearly understand that business is one of the constituent parts of the economy. That is why the connections between economy and business are tight.

The business environment is something that is outside the business entity. It encompasses a number of external conditions, factors of any activities, and the subtleties of the environment of each of the entities that directly or indirectly impact the development of a particular business.

In order to sell goods and services, one needs to know the peculiarities of the economic background of the country you are working in and the economic environment of the business itself.

Business relationships are one of the factors that plays a key role in business. It means a crop of ways of communication among business partners and entities in order to achieve the result and to put into practice business interests.

To sell goods and services, a company needs to find out the existing necessities and problems that their target audience face, buy materials, hire people, manufacture goods and then sell them. As you have mentioned, the needed actions include some of the economic constituents (infrastructure, human resources, industry, economic planning, etc.).

The economic environment impacts on the business environment. There is an array of internal and external factors that determine the character of the economic environment. The first step in the analysis of these factors is to gather information about social, economical and technological tendencies. To reach this aim, entrepreneurs usually invite external consultants that must trace from various sources of current information about factors, which determine economic environment.

Sci-Tech progress

The usage of world industry resources finds its quantitative and qualitative reflection in economic growth. Scientific and technological progress can be understood as increasing the volume of technical and managing knowledge. A part of this knowledge is released in machines. The another part in human skills to manage and control. Sci-Tech progress touches all elements of industrial means. It includes the process of production of innovations. The aim of businesses is to exploit new inventions to multiple the production with lower usage of budget and human resources.

Demographic factors

Demography is in close relation with the economic environment. The age-gender content of the society influences directly the industrial process and division of the produced goods. That is why the demographic crisis in the country impacts all local businesses and retards socio-economic development. The stabilization of population density is an important condition of sustainable progress.

Natural environment

All countries vary in the natural resources welfare. That is why entrepreneurs must always look for ways of natural exploitation of natural resources. There won`t be prosperity in the enterprise if it is located in the environment with limited natural resources.

Political state

Economy determines political processes and vice versa.Government always adapt to economic tendencies and adopt corresponding laws. Such laws are components of the economic environment too. Changes in prices, in tax and credit system always determine the work of the enterprise.

International factors

Events of the international level first of all effect on the conditions of enterprise’s` work that conduct the external economic activity. International events react to the financial market that can influence on the state of national markets. The factor of political stability matters for businesses that perform operations abroad and conduct opportunities to attract foreign capital.

Socio-cultural aspects

They shape lifestyle of consumers and influence on all levels of the organization. New cultural tendencies create new types of consumers, that causes demand in different types of products and services and determine alternative managing strategies.

So, every entrepreneur has to be aware of what companies, factors, other business entities may influence his work and thus economic environment is vital.

Such influence triggers competitiveness of diverse businesses, as well as between consumers and businesses (for example, customers wish to have a price tag with a lower price, goods of higher quality; businesses- want to reduce expenditures on raw materials and to receive more income). This is the way how mutual business interests are formed.

That is the reason why any business cannot function effectively without the knowledge of its economic environment. Otherwise, such businesses where you may order custom essays online or fashionable clothes will not work.

Saturday, September 30, 2017

Top Last Minute Marathon Tips For Vodafone Coimbatore Marathon 2017

The Vodafone Coimbatore Marathon is good to go to enamor the city once again. This fifth version of the occasion has the motivation and a reason to take pride as it scales another high with more than 13,500 members enrolling for the occasion. The Vodafone Coimbatore Marathon is perceived by the Tamil Nadu Athletic Association and the Coimbatore District Athletic Association. The marathon involves three occasions, a 21.1 km run (half marathon), a 10 km Run and a 5 km Run/Walk.


As you begin the reverse count for the prestigious Vodafone Coimbatore Marathon, we provide you with the top 5 Last minute Marathon tips to make sure that you have the best possible Marathon experience.

1.       Cut your toe-nails

The whole anxiety and stress are on your legs, toe's and knees and there's nothing more terrible than losing a nail, unless you consider the capability or possibility of running 21 Kilometers with grisly, bloody, beat up toes. Truth is stranger than fiction. That's right. Your toenails need to get fit as a fiddle also. For this situation, think trimmed perfect and short, with no sharp bits. On the off chance that you are not a normal regular long distance runner, it is prudent to meet your specialist and keep the help extras, for example, Knee tops and treatments convenient.

2.       Wear your favorite running clothes

You need to remember the golden rule of marathoning: Nothing new on race day. Your practice runs are your opportunity to make decisions about your race accessories and apparel. Don’t make the mistake of wearing new clothes or shoes. You never know if clothes or shoes will rub you the wrong way and lead to chafing, blisters, or other issues. Stick with what you know so that there are no surprises.

3.       Get your posters and Placards ready

When you are running Marathons like the Vodafone Coimbatore Marathon, you are most likely to run in support of a cause, like the Coimbatore Cancer Foundation’s (CCF) plans to provide counselling, care and support of cancer patients and their family members. You need to have your posters and placards ready with interesting quotes and messages for the shutterbugs to track and click you.

4.       Stick to familiar foods

The “nothing new on race day” rule also applies to your nutrition and hydration. Leading up to the race, stick to your familiar pre-long run meals. Don’t experiment with new foods because you think they may improve your performance. During the race, eat the same gels, bars, or other foods that you used in training.

5.       Get your support and cheering squad ready

Being a marathon spectator is hard work, too, so make sure your family members and friends are prepared for a few hours of cheering and supporting. Request them to connect with more people as they cheer you and promote the cause you are running for.

6.       Keep a ‘Mantra’ that drives you to the finish line

It’s going to get hard at some point, and you’ll need to be prepared. Have a few phrases in mind that you’ll be able to keep repeating to get through the rough patches. Make sure your phrase doesn’t contain a negative word. Say something like, “Keep running strong.” Remember the cause you are running for, and how many smiles that can bring when you cross the finish Line.  

7.       Document your run

Its important to take lessons from the Marathon. What worked and What didn’t? all the gaps you need to fill and the accessories that one would require. Its important to understand your endurance level, running patterns and motivational quotients, this will help you prepare for the next challenge in a better way.   

#CoimbatoreMarathon     #VodafoneCoimbatoreMarathon2017

Thursday, September 28, 2017

Heal Your Heart this #WorldHeartDay #ZefmoxHeartDay

Just spend two minutes recalling the different activities you did today or during the week. What came to your mind? I am sure most of you will have these common answers:-

Eat, Sleep, Work, Repeat.

Am I right?

This is the motto of our generation. In this fast moving world, we are so caught up in the competition that we forget many importance things. And the most important of all this is our health.

We have so little time to take care of our health. Look at the kids of our generation. A majority of them are overweight. They prefer playing online football as compared to actual real life football. Junk is their go to food. They finish bottles of carbonated drinks within minutes.

These kids grow up to adults with improper health. And the biggest effect that this improper health is in our hearts. Heart disease is the number one cause of death worldwide.

Our hearts are made to be loved and not to suffer. Heart diseases are on rise among young people. Our lifestyle and stressful work background is a big contributor to harming our hearts.

Heal Your Heart this #WorldHeartDay

But it’s never too late to start taking care of your precious little heart. We can start with small baby steps and change our lifestyle to a healthier one.

Here are the things we can do:

Daily Eating Habits

When it comes to heart health, having a healthy and balanced diet plays a major role in someone’s risk for developing heart disease. Regular consumption of excessive oily foods or foods with high levels of fat is harmful for health. Put raw veggies and fruits in front in the refrigerator and healthy snacks in the front of the pantry. Use heart & health friendly food products. Avoid junk food. Look for cookbooks that focus on heart health in your local bookstore or online.


Exercise is a key to everything. Step, march or jog in place for at least 15 minutes a day while watching your favorite TV shows. Skip using vehicles, elevators or escalators. Yoga is very helpful too. There are some specific yoga aasans that help you maintain a good heart. Anyone with health issues should talk to their doctor before starting a new activity, but generally, moderate aerobic exercise 30 minutes daily, or intense exercise about three times per week, is recommended.

Health Check Ups

Another important factor is health checkups. Get yourself checked every six months. If you have pain in your chest, take medical advice and don’t try to treat your illness at home. Early detection of problems can help eliminate chances of heart diseases and strokes.


Have a positive attitude in life. Let go of small things. Sometimes, too many tensions may also have a bad effect on your heart. Staying positive will help you fight temptations too. To maintain momentum with exercising, losing weight, or quitting smoking, keep track of your achievements and reward yourself by doing something you enjoy.


Smoking is the most preventable risk factor for heart disease. It’s recommended that all types of tobacco be eliminated. It’s also important to stay away from second-hand smoke. In addition, alcohol is also not a friend to your heart. Limit the intake of alcohol to see your health change for good.


Most heart attacks occur in the day, generally between 6 A.M. and noon. Having one during the night, when the heart should be most at rest, means that something unusual happened. How many folks do you know who say they don't want to drink anything before going to bed because they'll have to get up during the night? Water keeps you hydrated. A study in the American Journal of Epidemiology found that guys who drank five or more glasses of water had only a 46% chance of having a heart attack.

So, what little steps will you take to keep your heart healthy!